Job Title: Marketing Specialist

Company: First Empire International Co., Ltd
Location: Scarborough, ON
Job Type: Full-time, Permanent

About Us
First Empire International Co., Ltd is a fast-growing company specializing in international education services. We are looking for a Marketing Specialist to develop and implement marketing strategies that enhance brand awareness, generate leads, and drive business growth in the education sector.

Key Responsibilities
Develop and execute marketing campaigns to promote the company’s services and increase brand visibility.
Manage and optimize digital marketing efforts, including social media, email marketing, and website content.
Conduct market research to analyze industry trends, customer needs, and competitor strategies.
Establish and maintain relationships with key partners, such as education agencies, institutions, and organizations.
Organize and participate in education fairs, promotional events, and marketing activities to attract international students and recruitment agents.
Create compelling marketing materials, including brochures, presentations, and online content.
Provide excellent customer service by responding to inquiries and engaging with potential clients.
Track and analyze marketing performance metrics, adjusting strategies for continuous improvement.
Collaborate with internal teams to ensure alignment between marketing efforts and business objectives.

Qualifications & Requirements
Languages: Proficiency in English and Mandarin (both written and spoken).
Education: College diploma or equivalent certification in Marketing, Business, Communications, or a related field.
Experience: Minimum 2 years of experience in marketing, international education, customer service, or office administration.
Strong understanding of digital marketing, social media management, and content creation.
Knowledge of Ontario's university admission system and post-secondary education landscape is an asset.
Ability to work in a fast-paced environment, handle multiple tasks, and work independently.
Strong interpersonal and relationship-building skills.
Self-motivated, goal-oriented, and proactive in achieving marketing targets.

Employment Conditions
Work Hours: Monday to Friday, 10:00 AM – 4:30 PM


How to Apply
Send your resume and cover letter to kchen@firstempire.ca. We look forward to hearing from you!